Entertaining Apollo or Dionysus? Either way we need to pay the bills . . .

The Entertaining Way to Behavioral Change∗

We test the effectiveness of an entertainment education TV series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model we show that “edutainment”can work through an “information”or through a “conformity”channel. We conducted a randomized controlled trial in urban Nigeria where young viewers were exposed to Shuga or to a non-ed...

An Entertaining Way to Access Web Content

This paper describes the 3D-Enter project’s innovative findings. The project is aimed at simplifying the access to web content and at defining an entertaining way to make use of Internet services. This software application implements an interpreter and a graphic engine, which allows the results of a web-based database search to be viewed as a “game-like” 3D graphical representation. It offers a...

Antibiotic resistance: who will pay the bills?

The rapid emergence of antimicrobial resistance among bacteria is a public health crisis. Infections with antimicrobial-resistant bacteria increase patient morbidity and mortality and greatly increase the cost of medical care [1–4]. The number of resistant bacteria and the diversity of molecular mechanisms of resistance have increased sharply in recent years [5, 6], but the development of newer...

Who will pay future hospital bills?

The need to pay attention to differences in health literacy and knowledge in health education interventions

The Health Literacy (HL) is an individual and social capacity for access, understanding, evaluation of information and health services, and optimal utilization of it for health promotion [1]. Today, HL has been recognized as an important and vital indicator of the results and costs of health care the need for the effective health care system, has a good level of health literacy [2]. According t...